Resources, News and Tourism Tips For Holiday Home Owners and Guests

The Rise and Rise of the Staycation

By on September 5, 2014 in Industry News and Views

staycation scotland

 

There is one travel trend that has made the tourism industry sit up and take note over the last five years: the rise and rise of the staycation. According to the 2014 annual Travelodge holiday index, nearly three quarters of Brits have decided to take their holiday at home this year, up from 65% last year and 33% in 2010. The domestic economy has been boosted by over £15 billion following on from this; with holidaymakers increasing their average staycation spend to over £440. Furthermore, a recent survey by Barclays projects that staycations may be worth over £108bn to the UK economy by 2017, and that our spend on holidays at home will increase by 25% over the next four years

Interestingly, the index also found that more than half of Britons are now taking multiple shorter breaks throughout the year rather than having one main holiday, and that almost 20% now plan multi-location trips in order to get the most out of their travel experiences. Coastal and city breaks still top the list in terms of popularity, including a few of Scotland’s beaches and, of course, our capital city, but interestingly, rural break are on the up, with almost 30% of holidaymakers seeking out areas such as the Highlands and the Lake District. Having an annual break, even if it is a short one and doesn’t involve foreign travel, is still seen as the highlight of people’s year, and is the one thing that people seem unwilling to give up despite tightening the purse strings. Traditional staycation spots such as Devon, Blackpool, the Lake District, Cornwall and Brighton are all seeing a resurgence in popularity, with many taking more bookings this year than ever before.  However, with holidaymaker’s being more savvy and value orientated than ever (over a third use tripadvisor before booking), there is certainly room in the market for the rise of new staycation hotspots.

These are some seriously positive statistics for the self-catered market, which in itself is seeing significant rises in popularity, and it is a trend which we hope will continue for the foreseeable future. These trends point to a growing, and increasingly varied, market for holiday home owners here in the UK, and the next few years could prove profitable for those who tap into it. If you are a holiday owner then this is the perfect time to start upping your marketing and advertising efforts, working on your reputation and ensuring that your property is being utilized to its full potential. For useful advice and tips as to how to increase your attractiveness in the market, and to generate more enquiries and bookings, please consult the Owner’s Resources here on the blog.

 

 

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